YouGov Siraj Reports on Organic Food Reputation
These are the findings from YouGov Siraj’s lifestyle poll, collected from a survey conducted between November 24th and December 1st 2009. 775 of UAE residents were interviewed. The research addresses various topical interests which relate to consumer sentiment towards general lifestyle issues.
According to the study, 38% of the UAE residents are completely aware of the concept of ‘Organic Food’, as opposed to 20% who indicated they are not at all aware of it. The remaining 42% said they are somewhat aware of it.
When asked to describe their need use for organic food, 1% indicated only using organic food, while 33% claimed they do not use organic food at all. 45% of the respondents use both organic and conventional food, and 21% have previously used it but do not do so currently.
61% of the respondents who do not use organic food explained that they think it’s very expensive, 45% said it’s not widely available, and 22% do not think that it is better than conventional food. The remaining 8% had other various reasons for not using organic food.
Amir Bozorgzadeh, Business Development Associate at YouGov Siraj commented, “Although these figures are not surprising at a first glance, but once we dig in more into the respondents’ explanations, we clearly see that although most of them are aware of the term ‘Organic Food’ and its benefits, they do not prefer it on conventional food. The main obstacle is the high price and unavailability of the products widely. Organic food stores have been available in the UAE for a while now, but we can clearly tell that it is not going to replace conventional food any time soon, although its getting more popular with more stores being opened across the country.”
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- YouGov Siraj