In a press conference held on Wednesday, May 11th 2011, Orange Jordan announced the launch of a new bundle of services in the arena of Mobile TV, which will offer subscribers access a rich repository of digital content. The event was headed by the company’s CEO Nayla Khawam and Marketing Director Wasfi Safadi, in addition to various representatives of the local media and online activists.
During the conference, Khawam discussed the rapidly growing demand for digital content and the crucial role it plays in the development of our local communities. She explained that Q1 2011 witnessed a noticeable increase in the consumption of online content, whether through personal computers or mobile phones.
“We were the first to introduce 3G+ technology to the Jordanian market, a move that substantially spurred the consumption of digital content,” commented Khawam. “Our role, however, is not solely limited to the supply of high-speed Internet connections that provide easy access to content, but also in devising creative services that redefine the quality and variety of digital content, as well as the channels through which it is delivered.”
Khawam then unveiled the new platform recently launched by Orange Jordan within its Mobile TV package, which streams HD content from a variety of television channels in competitively-priced offers that cater to various consumer groups. The channels streamed through this highly varied platform are Al-Jazeera, Al-Arabiyya, France 24 Arabic, MBC 1 — which has an exclusive content syndication agreement with Orange, Melody Hits, Melody Drama, Melody Movies, in addition to Nagham Television, which streams the Star Academy program exclusively through Orange. The company also intends to continue expanding its Mobile TV platform by adding more channels in the future.
“This new platform will allow our subscribers, irrespective of their interests, to access a variety of rich and popular content. The addition of new channels to our Mobile TV HD service demonstrates our deep understanding of our subscribers, which continually drives us to utilize our high-tech infrastructure in order to cater to their needs. This is precisely why Orange Jordan remains a pioneer of groundbreaking services.”
Orange Jordan began providing innovative digital content services in late February 2010 after signing an exclusive agreement with MBC to stream an assortment of the channel's programs and series to Orange subscribers. This was followed by a similar agreement with Al Jazeera Sports to stream content during the 2010 World Cup. This concept was expanded with the “Real Madrid” assortment of services, which allows Real Madrid’s fans to stay apprised of club news through easily accessible video segments downloadable directly to their mobile handsets. These include goals, training sessions and celebrations, as well as Real Madrid team wallpapers, images, animations and games. The package also includes a special ring-back tone service with a rich backlog of club anthems.
Recently, the company launched its Star Academy service, which allows subscribers with the unique opportunity to enjoy unlimited access to the 8th season of the popular TV show through their mobile phones and computers.
Khawam emphasized the fact that the prices of Orange Jordan’s Mobile TV HD offers are tailored to suit various consumer groups, explaining: “We believe that new communication technologies should be made accessible to all; after all, our prime objective at Orange Jordan is to simplify the way people communicate.”
Orange Jordan’s prepaid subscribers can access the new service through three subscription options: a two-day package for 99 piasters, a weekly package for JD 2.99, or a monthly package for JD 4.99. Post-paid subscribers can subscribe on a monthly basis for JD 4.99. In either case, activation of the service requires a 3G-capable handset.
"Through this offer, we also seek to target the youth segment, which is amongst our top priorities at Orange Jordan," concluded Wasfi Safadi. "Moreover, we recently launched the 'Min El Akher' mobile offer for this particular segment, which offers subscribers 1250 on-net minutes per week, in addition to 25 off-net minutes and 25MB for Facebook and Twitter browsing — all for the great price of JD 1.5 per week. The offer also comes with an attractive tariff on local calls and a variety of special discounts."