Pampers is delighted to introduce Pampers Premium Care with Dry Max, a revolutionary diaper innovation unique to Pampers that helps ensure the best protection for babies’ delicate and sensitive skin, thus allowing the little ones to feel the true meaning of every loving touch.
Touch is a powerful way to communicate with babies as they understand the language of love that parents can convey through touch. When a baby is distracted by wetness, bulk and skin irritants, he is unable to focus on the full meaning of mom’s loving touch. Parents can protect and enhance this powerful process by keeping baby’s skin dry and healthy, enabling the baby to experience, interpret and enjoy the full meaning of every touch.
Dr Patricia Blackwell, child development expert explains; “As words have no logical meaning for your preverbal baby, and because skin is his largest sensory organ, touch is a powerful way to communicate with your baby. A baby doesn’t understand the words “I love you”. But as skin is his biggest sensory organ, he understands the language of love that you can convey thorough touch. Love is the trigger to building the foundations of emotional well-being, such as self-esteem, motivation, sociability and stress control – all important skills for life. When nothing gets in the way of your baby’s ability to understand the full meaning of your loving touch, it can set in place the building blocks for lifelong emotional well-being”.
With Pampers Dry Max Premium Care that is 20% thinner than before while locking in wetness to make this Pampers thinnest and driest diaper yet, mothers can be reassured that they are choosing the best diaper from Pampers which has been designed for ultimate protection for their babies’ skin and the best possibility for the infants’ personal development through touch.
The revolutionary Dry Max core features Pampers highly advanced Absorbent Gel Material (AGM) which is placed at the centre to help lock wetness away.
Pampers has focused a significant amount of research in skin science to allow for the development of diapers that have been clinically tested to help protect babies’ skin against wetness, while the quilted blanket-like softness of the Dry Max diaper wraps babies in all-around comfort all day long”, said Hani Ismail, Pampers Marketing Director.
Tests have shown that this new technology absorbs as much as 12 hours of wettings, providing dryness even overnight, hence allowing babies to enjoy a comfortable night’s sleep.
Pampers’ Research and Development Facility in Germany has worked hard to increase the lightness of the Dry Max diaper. With the introduction of the airfelt free technology (AFF) in the Dry Max core, Pampers has been able to remove virtually all the paper pulp in the centre of the diaper. This means that although the core is 20% thinner than before, it can absorb up to ten times the weight of the diaper itself.
The thinner core and the absorb-away liner help keep babies dry and comfortable, while the super stretchy sides allow the infants freedom of movement”, added Hani Ismail.
Mom will also benefit from Pampers Dry Max as the new manufacturing process not only keeps her little one dry for longer but also allows her to carry or store more diapers within less space.