The Peugeot RCZ Cup tees off on an international competition

The Championship will end with six winners, who will play against each other for the international Grand Finale in Paris, during the first week of September 2011

As Peugeot launches its head-turning RCZ Coupe, the international Peugeot RCZ Cup, more than just the embodiment of a concept car, the RCZ Sports Coupé marks a new stage in the line-up of Peugeot’s “leisure vehicles”, while also being the first model to benefit from the latest Peugeot Lion brand identity. Its expressive and innovative style, distinctive interior, dynamic and environmentally-friendly engines and the driving enjoyment it produces, project the Peugeot brand, buoyed by 200 years of history, into a future that promises more emotion than ever comes to the UAE with its inventive formula open to players of all levels.

The Peugeot RCZ Cup has already distinguished itself throughout Europe. In 2010, the event was organized across ten countries: England, Germany, Austria, Spain, France, Japan, Italy, Bulgaria, Portugal and Switzerland. This year, a new country joins the list, with the event taking place in the UAE, from end of March until mid-May.

Three competitions, open to all golf amateurs, are organized by Swaidan Trading and Omeir Bin Youssef, Peugeot’s dealers in the UAE. The first one will take place in the Arabian Ranches Golf Club in Dubai on March 24th, followed by two other competitions in April.

The Championship will end with six winners, who will play against each other for the international Grand Finale in Paris, during the first week of September 2011.

Peugeot has a strong relationship with golf. Indeed, since the first company golf course was created by Jean-Pierre Peugeot in 1929, Peugeot has continually increased its commitment to the world of golf.

Partner of the Peugeot Open de France for 14 years, official partner of the Trophée Lancôme until 2003, the Spanish Tour; and the ANZ Golf Master in Australia since 2004, Peugeot has organized the Peugeot International Pro Am in Paris. And, for over 20 years, the brand has targeted amateur players all over the world with the Peugeot Challenge Cup, which is played in over 20 countries. With this wealth of experience, Peugeot's latest innovation comes as the new Peugeot RCZ Cup concept.