Porsche World Road Show in Dubai
Porsche Centre Dubai, Al Nabooda Automobiles LLC recently concluded a successful third Porsche World Road Show in Dubai. The event was spread across nine days from Feb 4th – 12th, 2011, at the Dubai Autodrome, wowing enthusiasts.
The high-energy event witnessed around 400 Porsche enthusiasts, both fans and potential customers, featuring a complete line-up of 25 Porsche 2011 models ready to be driven. These included the exquisite Panamera Turbo with 500 hp; the 320 hp Boxster Spyder for sports aficionados; and finally, the new and much sought after 408 hp Porsche Carrera GTS 911.
“Our aim is to allow enthusiasts to experience a Porsche in its natural surroundings, the sporting environment of a track. We also want them to understand the importance of harnessing power with safety,” says Vijay Rao, General Manager at Porsche Centre Dubai, Al Nabooda Automobiles LLC. “Porsche Centre Dubai plays a vital role in the overall global retail strategy of Porsche. As of the end of 2010, our operation retained its number one position as ‘largest retail dealer’ globally for the seventh year in succession. Innovative driving experiences such as the Porsche World Road Show contribute towards our sales strategy while at the same time developing brand awareness and ensure a first-hand experience of the Porsche offerings.”
Porsche enthusiasts experienced new Porsche technologies embedded in the 2011 models. The objective of the event was to test drive the Porsche model range under the guidance of a team of professional instructors from Germany. Invited guests had all their questions answered and were professionally trained on mastering the challenging driving techniques, both on and off-the-road through modules that included off-roading, breaking, handling and slalom exercises.
The event, which is a regular feature around the world, included an introduction to Porsche history and a session where prospects learnt about the incredible opportunities to ‘custom-build’ the Porsche of their dreams via the company's Exclusive Tailoring Program. In a nutshell, the Porsche World Roadshow strives to let enthusiasts take home three key aspects about Porsche - Power, Precision and Performance – proving that Porsche is undoubtedly the world's leading sports car manufacturer.