Saudi Arabia now accounts for a dominant 61 per cent share of the GCC's dairy market with an increasing number of health-conscious consumers helping sustain the strong demand for dairy food products in the country. Moreover, healthy and nutritious products such as fruit juices, flavoured milk drinks and yogurt are becoming more popular among the younger set of individuals or those in the 13 to 21 age bracket, who comprise up to 70 per cent of the country's total population, further contributing to the robust demand for dairy products.
Taking advantage of the growing consumer preference towards more nutritious food items, Saudi Agro-Food 2010 – The 17th International Tradeshow for Food Products, has organised various dedicated networking events for key industry players to discuss and explore various business and investment opportunities that have recently emerged, particularly in the dairy food segment. Organised by Riyadh Exhibitions Company, Saudi Agro-Food 2010 will run from October 4 to 7 at the Riyadh International Convention and Exhibition Centre, and will be held concurrently with Saudi Agriculture 2010 – The 29th International Agriculture, Water & Agri-Industry Show; and Saudi Food Pack 2010 – The International Exhibition for Food Processing and Packaging.
Khalid Daou, Project Manager of Saudi Agro-Food at Riyadh Exhibitions Company, said, "The GCC region's dairy industry continues to consolidate and has now reached a value of USD 2.8 billion. Saudi Arabia, for its part, holds a 61 per cent share of the GCC dairy market, establishing the country as the premier growth destination for key players in the region's dairy industry. Saudi Agro-Food 2010 will continue to provide an ideal platform for both local and international companies to showcase their products and reach out to various market segments, taking advantage of the surging demand for nutritious food items, particularly dairy food products."
Saudi Agro-Food 2010 will feature products and services in areas covering Animal Health and Production; Bakery Products; Canned Foods; Catering Supplies; Confectionery and Chocolates; Cutlery and Crockery; Dairy and Milk Products; Dried Goods; Energy Drinks; Fast Food and Snacks; Frozen and Chilled Foods; Health and Natural Foods; Meat and Poultry; Seafood Products and Special Diet Food products. The event will also incorporate specially designed lectures and workshops that will cover a wide range of industry topics, including food presentation, processing and packaging.