Al Ain Mineral Water Company, the fully owned entity of Abu Dhabi-based AGTHIA Group, is now the ‘Official Mineral Water Sponsor’ for the Dubai Duty Free Tennis Championships.
As part of the sponsorship agreement, Al Ain Mineral Water will be the ‘Official Mineral Water Sponsor’ for the championships, which in the past has featured leading tennis players like Roger Federer, Rafael Nadal, Novak Djokovic Justine Henin, Maria Sharapova, Serena Williams, and others.
In his comments on the sponsorship of the event, Mr Beg said: “We are very excited about this sponsorship and wholeheartedly look forward to partner with one of the largest sporting events in the region. As a brand Al Ain Water has always allied with sporting events that reflect our corporate responsibility of promoting an active lifestyle, and we believe this partnership will benefit both parties tremendously.”
The tournament gets under way with the Dubai Women’s Open on 14th February 2011 followed by the Men’s Open starting 21st February, at the Dubai Tennis Stadium located in the grounds of The Aviation Club. The Dubai Duty Free Tennis Championships is held under the patronage of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai and owned and organized by Dubai Duty Free.
Dubai Duty Free’s Managing Director, Colm McLoughlin commented, “Al Ain Mineral Water Company has been signed as the Official Mineral Water Sponsor for the Dubai Duty Free Tennis Championships until the end of 2012 and we are pleased to have them on board. The Dubai Duty Free Tennis Championships first began with the ATP men’s week back in 1993 and we have been fortunate to retain many of the same sponsors since the very beginning. We hope to continue that tradition with Al Ain Mineral Water.”
Al Ain Water has shown its dedicated commitment to several national organizations, groups and events. They attribute their success hugely to their consumers and also to their key institutional customers all over U.A.E. The company has also led several social and environmental initiatives to benefit the local community. The upcoming championships will also witness the collection of empty water bottles, under Al Ain Mineral Water’s Corporate Social Responsibility (CSR) initiative. All collected bottles will be recycled and transformed it into value added packaging products for non-food applications.