Al Hilal Bank, one of the UAE’s leading Islamic banks, recently signed a participation agreement with the UAE Football Association (UAEFA) to launch a co-branded credit card packed with privileges and opportunities for avid and discerning football fans. The cards embody their owners’ passion for the sport as well as their affinity with UAEFA and their strong support for the UAE National team.
Users were able to avail of the card’s privileges during the President’s Cup football tournament co-organized recently by Al Hilal Bank and telecoms giant Etisalat. The new offering reflects the bank’s commitment to sports, particularly football, and its eagerness to meet the needs of its football-loving customers.
“This unique offer is a fitting tribute to the UAE’s huge passion for football and a reward for the country’s ever-growing base of football players and fans that constitute an individual community and market segment. We decided to team up with UAEFA so that we could better serve the specific interests of fans. Our card will not only present a host of opportunities for football enthusiasts but bring them all the convenience and advantages associated with our credit card services in full compliance with Sharia principles,” said Mohamed Jamil Berro, CEO of Al Hilal Bank.
“UAEFA is always grateful for the energy shown by the game’s fans, their affinity towards our organization and their support for the UAE national team. Joining forces with Al Hilal Bank to launch this card was an opportunity for us to give back to the fans, specifically by enabling them to catch all the football action taking place in the country up-close. This partnership also allows fans to enjoy an array of unique experiences that would not have been possible otherwise,” said Mohamed Al Rumaithi, President of the UAE Football Association.
Al Hilal Bank is fully owned by the Abu Dhabi Investment Council, the investment body of the Abu Dhabi Government. Currently one of the fastest-growing Islamic banks in the Emirates, Al Hilal Bank serves around 40,000 customers through 19 branches and over 90 ATMs spread across the UAE and two branches in Kazakhstan. It manages the Al Hilal GCC Equity Fund and owns the ‘Financial Mall,’ the world’s largest banking branch.