Jordan's Down to Earth Royals Make the Difference

One Jordanian blogger states that what defines Jordan as "different" is its Royals' approachability and openness; Google promotes entrepreneurship in Egypt; Creativity and knowledge: a marriage made in marketing heaven.

HRH King Abdullah and Queen Rania have a casual lunch in Amman's Rainbow Street. (Image Courtesy of

Kermit the Blog [2]

This is why Jordan is different…

Jordanian blogger Kamel keeps getting asked one question, "How is the situation in Jordan?" His response? "No, Jordan is totally different." He couldn't explain how until now. "Do you know now what makes Jordan different? Where on earth leaders would be closer to their people?"

The Next Web [3]

Google Selects 200 Egyptian Startups as FInalists in its Nationwide Competition

Google MENA paves the way for Egyptian innovation as it selects 200 finalists for its "Start with Google" competition in Egypt. Aimed to enhance entrepreneurship, the winner gets $200,000 that will go towards their business. Some of Egypt's brightest ingénues are among the finalists.

Marketing in Lebanon [4]

Knowledge-based Marketing: How to Establish Market Leadership

One Lebanese-based blogger gives advise on how to use individualized and creativity-based knowledge to enhance marketing skills. "There are times when we thirst for knowledge, and others when we rather retract ourselves and ponder upon our experiences to come up with our own conclusions."