HH Sheikh Khalid Bin Saud Al Qasimi today attended the inauguration ceremony of the first Bridgestone family dealer shop in Ras Al Khaimah.
Al Darwish Tyres & Oil shop, Bridgestone’s first family dealer in the United Arab Emirates and GCC region, was officially inaugurated today with full collaboration and support from Nasser Bin Abdullatif Alserkal Est – Bridgestone’s five-decade exclusive distributor for Dubai and the northern emirates.
“Today will become a historical milestone to be celebrated in the growth and development of both Bridgestone and Nasser Bin Abdullatif Al Serkal Est., and we are honored to celebrate the launch of the Darwish Tyres Centre,” said Shoichi Sakuma, President of Bridgestone Middle East & Africa. “The five-decade relationship between Bridgestone & Nasser Bin Abdullatif Alserkal Est. signifies mutual trust and commitment that has made us the number one tyre brand in the market.”
The new tyre centre service centre is fitted with state-of-the-art mechanical service bays maintained by a team of experienced sales staff and auto technicians. It will also offer customers the full Middle East Bridgestone product line up and premium category brands (TURANZA, POTENZA, DUELER) as well as after-sales tyre services, which will include replacement, balancing, and alignment. Other services include oil changes and battery replacement.
Currently, Bridgestone group has over 10,000 family channel networks all over the world, which gives Bridgestone a wide approach to their customers. The launch of the new Family Channel network in the United Arab Emirates will be the latest symbol of Bridgestone’s commitment to its customers in the Middle East and Africa regions.
The mission of ‘Family Channel’ is to enhance customer satisfaction by providing superior quality of service, communicate Bridgestone’s brand value with quality products, and establish a win-win relationship with customers. With this program, Bridgestone will provide high quality customer service to the drivers and car users in Ras Al Khaimah through Darwish Tyres.
Bridgestone is currently ranked as the top company in the global tyre market with 141 production facilities spread throughout 24 nations around the world. In Oct. 2006, Bridgestone expanded its function in Dubai and became a Strategic Business Unit and Regional Headquarters for the Gulf, North Arab and Africa region, becoming Bridgestone Middle East & Africa FZE.