ADAOX Middle East, the leading value added distributor of IT security solutions and services across the Middle East, today announced that they have inked a distribution agreement with Cyberoam, the region’s leading Unified Threat Management (UTM) vendor. Under the terms of the agreement, ADAOX will distribute Cyberoam’s entire range of UTM appliances across UAE, Oman, Qatar, Kuwait, Bahrain, Jordan, Yemen and Libya.
Speaking on the new partnership, Mr. Neo Neophytou, Managing Director of ADAOX Middle East says, “We are pleased to partner with Cyberoam to distribute their award-winning UTM products in the Middle East region. ADAOX has already established a strong security channel in the region and the addition of quality UTM devices to our portfolio only widens the scope of value that we bring to our customers and channel partners.”
ADAOX has been responsible for the success of ESET NOD32 and Smart Security products in the Middle East and continues to widen the reach of the products to the Middle East channel though new appointments of channel partners. The value added distributor will now offer Cyberoam’s range of UTM products to its channel partners, which include security focused value added resellers.
Cyberoam’s UTM appliances are unique in providing comprehensive network security and control over external and internal threats and come with one of the best price/performance ratio in the industry. Cyberoam recently introduced a new series of Cyberoam Identity-based UTM appliances - CR200i and CR300i, to meet the growing demand in the SME sector for solutions with high return on investment (ROI). In addition, it has also recently upgraded its enterprise suite of products using multi-core processor technology, allowing them to achieve high UTM throughputs in comparison to Asic-based solutions.
For Cyberoam, the sign-up with ADAOX broadens its market reach as it tries to consolidate its presence in the security focused channel in the region. Cyberoam, which has won several accolades and industry recognition for the superior quality and service of its products, has a fast growing customer base in the region the tie up is further set to strengthen its operations.
"Cyberoam has a strong presence in the Middle East market. I am sure ADAOX’s strong channel base and domain expertise will help us extend our reach in the network security market," says Mr. Harish Chib, Vice President - New Business Development, Cyberoam.
After the impressive strides that it has made in the region in capturing market share and mindshare for security solutions and across key vertical including government and education, ADAOX has of late taken steps to broaden its security suite of products to give shape to its vision of emerging as a complete on-stop value added distributor for security products. The company is also set to further drive awareness of the new expanded product line-up through channel events and road shows in the region.