Abu Dhabi Commercial Bank (ADCB) has set up a new contact center called Al-Murshid meaning, the Guide. The move comes as part of ADCB's overall business strategy, which will see it grow not only its physical presence but also enhance its service offerings, said a company press release.
The contact center was conceptualized, planned and project managed by US based management and IT consulting company, Cedar Consulting as part of Cedar's initiative to develop and implement ADCB's strategy
The center is equipped with technology from US based Telecommunications major Avaya to manage all customer contacts 24 hours a day, seven days a week. The design of the centre is on a modular format so that it is scalable to handle not only the current but also all future transaction loads for ADCB.
ADCB was formed in 1985, as a public shareholding company with limited liability, upon merger of Emirates Commercial Bank and Federal Commercial bank with Khaleej Commercial Bank.
ADCB's paid up share capital of $340 million is the largest in the United Arab Emirates (UAE). The Government of Abu Dhabi, through Abu Dhabi Investment Authority (ADIA), holds 65 percent of the capital while the rest is held by various UAE institutions and nationals. — (menareport.com)
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