Allied Telesis (ATI), a global leader and provider of secure IP / Ethernet network solutions and an industry leader in the deployment of converged multi-play networks, announced its aims to leverage the growing information and communication technology (ICT) spending in the UAE, which is poised to reach USD 45.8 billion by 2012, according to the latest report from Markaz. In line with its aims to further expand its channel network and market penetration across the region, the company has announced today (July 21, 2010) the appointment of Sabbahuddin Khan as its new Regional Manager for Middle East and Pakistan.
With focus on penetrating and establishing a strong brand image for the company, Khan will spearhead Allied Telesis’ extensive growth plans, which includes various initiatives to bolster the company’s new and existing channels. “We need to size the market correctly and build an appropriate strategy,” he said. Khan is a well-known figure in the IT channels as he was associated with a Regional IT Distributor for many years where he played a key role in developing the networking products division.
“We are very serious about this region and we are confident that we have a winning formula. Competitions cost structures are too high and hence we feel that despite of current global economic scenario, we will gain a considerable market share quickly. We are currently reinforcing our team of professionals whom will attend to this market’s ever-growing requirements,” said Francesco Stramezzi, Vice President - Channels EMEA, Allied Telesis. “As Mr. Khan takes on this new role, we are confident that his wealth of knowledge in the IT Networking products and customer management, in addition to his vast network of established channel partners and potential customers in the Middle East and Pakistan, will add considerable value to our operations and allow us to achieve our strategic targets in these ever-growing markets.”
In addition to managing the regional operations, Khan’s tasks involve establishing a network of channel partners that delivers Allied Telesis’ products and services to customers in the SME & Enterprise sector, and working with these partners to ensure a strong and loyal customer base is developed. Furthermore, he will be responsible for conceiving and implementing specific programs and services that address the requirements of SME and Enterprise customers - a mission he is confident to accomplish through his 10-year experience in actively selling IT products and solutions in GCC and Pakistan and managing a portfolio that includes major global brands.
“I have full confidence in the range of products being offered by Allied Telesis, and this is my primary motivation. We have not been an aggressive marketing company in the past; slowly but surely, people will realize the advantages of selling and using ATI products. My foremost goal is to position the company as a vendor of choice by creating a set of highly trained partners, great services and support model, an attractive distribution layout and a consultative selling approach. Cash flow and profitability are the key areas where partners focus these days and we can address them perfectly. End users want less complications and a better support model, which we are geared up to offer. Flexibility shall be our strength and aggressive customer engagement our plan,” concluded Khan.