Audi Middle East has announced October sales results with an increase of 42 percent over 2007 as well as an increase of 21 percent for 2008 overall compared to the year before. Despite the global market conditions, the manufacturer emphasized that its outlook for 2009 is conservatively positive: “We are aiming for further growth in the region, but there is no doubt about it that the current economic situation will impact on the entire industry. For continued stability in prices as well as resale values, we switched to US Dollar invoicing in 2006. All exchange rate risk is borne by the currency hedging of our mother company AUDI AG,” commented Jeff Mannering, Managing Director of Audi Middle East.
2009 will bring a new set of challenges for the manufacturer with the four rings, but with the new Audi Q5 arriving to the market and the celebration of the brands 100th anniversary, Audi is set for a strong year ahead.