BMW Group, the leading premium automotive manufacturer, recorded an increase in Parts and Accessory Sales of 7 percent in 2008. The high level of customer service delivered by BMW Group’s exclusive importers in the region, an increase in the number of cars sold, and the understanding among BMW purchasers of the importance of original BMW parts and accessories have helped to drive this growth.
Rudolf Spann, After Sales Director, BMW Middle East said: “We are pleased with the increase in After Sales across the region. BMW Group automobiles are premium cars and like anything of value they need to be well maintained. It is important that BMW and MINI owners understand that using original parts and accessories maintains the residual value, performance and safety of their vehicles.”
The BMW Group’s exclusive importers continue to deliver exemplary customer service and After Sales support throughout the region. Many now offer customers the total peace of mind that comes with the BMW Service Inclusive Ultimate Package, previously known as the BMW Service + Repair Inclusive package.
The BSI Ultimate package covers all the major servicing costs of a BMW for the first five years, or 100,000kms (including wear and tear parts) the labour costs, and original BMW replacement parts.
Rudolf Spann continued: “The BMW Group invests considerable time, energy and money into carrying out thorough and uncompromising research. This expertise and knowledge is then passed on to the BMW drivers using the After Sales services of BMW Group’s exclusive importers.“