Europe’s leading I.T. manufacturer, Fujitsu Siemens Computers, has set its sights on 100 percent growth in Egypt this year, predicting sales to increase to US$12 million – roughly 10 percent of the total country market share.
To spearhead the drive, the company has appointed Hussein Shehab as Sales Manager for Egypt, giving the I.T. manufacturer its first physical presence in the Arab republic. “With this appointment we hope to double our sales revenue in the coming fiscal year,” said Farid Sabbagh, Director SME and Channel Middle East, Fujitsu Siemens Computers.
“With Egypt’s I.T. sector predicting year-on-year growth of 35 percent, it is an exciting and critical market for us.”
The move comes hard-on-the-heels of Fujitsu Siemens Computers’ impressive Q1 results, which saw the company boast a massive combined desktop and notebook sales increase of 434 percent in Egypt – hugely outstripping average market growth of 13.5 percent to make Fujitsu Siemens Computers the country’s fastest growing vendor.
“We achieved phenomenal growth across the board in the first quarter of this year for Egypt, and are looking at doubling our sales,” added Sabbagh.
Responsible for the company’s distribution operations in Egypt, Shehab will work closely with Fujitsu Siemens Computers’ reseller network. He is charged with positioning the I.T. company as one of the country’s top three players.
“We already have a strong presence in Egypt, so my responsibility is to capitalize on our reputation and continue to develop Fujitsu Siemens Computers’ offering to the private and public sectors,” said Shehab, who has joined the company from its parent organization, Fujitsu Services.
An Egyptian national, Shehab has developed an aggressive sales strategy which will see Fujitsu Siemens Computers generate year-on-year sales revenue of US$80 million by the turn of the decade.
“This market has massive potential and, buoyed by our extensive product offering and quality-driven reputation, we are perfectly positioned to generate significant long-term growth,” said Shehab.
“We have outlined a conclusive expansion strategy for Egypt and are looking at adding personnel on a yearly basis to meet demand.”