Kempinski is visiting key cities in the GCC to showcase its portfolio of luxury hotels to leading tourism operators and key decision-makers in the Gulf region. Having firmly established its presence in the Middle East and Africa with ten superlative Kempinski properties, Europe’s leading luxury hotel group is using the road show to position its hotels as the preferred holiday destination for GCC travellers.
A team of senior sales directors hope to leverage Kempinski’s strong brand equity and reputation to promote the group’s portfolio of luxury hotels when they meet top travel agents from Doha, Bahrain, Damman, Riyadh, Kuwait and Dubai on 25-30 April 2006.
“The GCC is an important source market for international outbound tourism, with tourists spending more than USD 12 billion annually. We’ve invited more than 150 tour operators in each city of our GCC road show to give them a preview of the unrivalled luxury experience offered by our hotels,” said Ulrich Eckhardt, Senior Vice President Middle East & Africa at Kempinski. “We look forward to sharing with them the remarkable variety of magnificent destinations which can only be offered by Kempinski. Our group has established an enviable tradition of providing superior elegance and hospitality tailored to the fascinating traditions and cultures of the regions where it operates.”
Widely regarded for managing some of the most prestigious hotel properties in Europe, Kempinski will add six luxurious properties in the Middle East and Africa to its growing portfolio of hotels. Further announcements will be made during the forthcoming Arabian Travel Market exhibition in Dubai, including a tightly guarded secret about a new lifestyle concept hotel brand, under the Umbrella of the Kempinski Group.
“We’re very excited to meet the region’s top travel agents and impress them with the grandeur of our European hotels, including the Hotel Adlon Kempinski Berlin, the Hotel Baltschug Kempinski Moscow and the Courthouse Hotel Kempinski London, as well as the incomparable elegance offered by the Kempinski Hotel Ajman, the Kempinski Hotel Amman, the soon-to-open Kempinski Hotel Ishtar Dead Sea and the Kempinski Hotel Julai’a in Kuwait. The iconic Emirates Palace will mesmerize our guests as always, along with the recently launched and very unique Kempinski Hotel Mall of the Emirates,” added Eckhardt.
Kempinski’s GCC road show last year contributed significantly to the luxury hotel group’s impressive occupancy rates, “2006 promises to be another good year,” ended Eckhardt.