The Kobian Group today unveiled its ambitious strategy to expand operations in the Middle East, Africa and CIS countries, in response to growing client demand and accelerating market potential.
Following the completion of its Dhs22 million state-of-the-art regional office-cum-warehouse in Dubai’s Jebel Ali Free Trade Zone this month, the group is keen to further strengthen its management team and product portfolio. Kobian’s presence in the IT & consumer electronics business spans more than 50 countries in the Middle East, Africa and the CIS region.
Defying the global downturn, the Group, which witnessed strong organic growth in 2008, is confident of repeating its successful track record this year. Kobian sees greater potential for its IT and lifestyle brands, including the best-selling Mercury family of computer components, IXA speaker range, Perfect View LCD Monitors, Xplore Computer Systems.
Nitin Parekh, Director – Middle East operations for Kobian Gulf, said that the expansion was imperative in view of the many opportunities for continued growth through the group’s aggressive growth plan. “In addition to effective logistics and warehousing facilities, we also need to expand our management team to maintain our growth momentum,” he added.
Ever since its inception in 1978, Kobian has steadily progressed to extend its reach across the globe and strengthened its position as a company firmly dedicated towards providing innovative products to meet customers' demands. Today, as the proud owner of the Mercury & iXA brands and manufacturer of computer components, peripherals, lifestyle products and consumer electronics, the group operates globally through 350 distribution channels, with presence in major markets.
Since last quarter of 2007, Kobian has added major brand distribution of IT and consumer electronics goods. The company has been focusing in providing better support to their customers by local logistics, marketing, after sales support and other value add services like consolidation, warehousing, etc.
The group is also confident of expanding its profile in the regional consumer electronics market where it manufactures air-conditioners, refrigerators, washing machines, CCTV and LCD TVs under the Mercury Brand.
Kobian Gulf, which entered the UAE market in 1996, will continue to operate from Dubai as its headquarters for the region due to its strategic location and to effectively service its growing client portfolio, Parekh added. “Our direct presence in the UAE will further strengthen our position as one of leading OEM companies and underscores the Group’s commitment to accelerate the pace of our growth worldwide,” he added.
Kobian Gulf’s latest facility will replace the old warehouse with increased capacity and optimized logistics while reducing delivery time and cost. The company is also confident that the new warehouse will improve its supply chain management significantly. At the same time, by localizing its warehouses across the world, the company will now be able to increase its service levels to its resellers and provide cost-effective just-in-time delivery.