Driven by strong demand from its network of close business partners, Leo Sterling, UAE’s premier property portfolio managers, has announced that it has recently launched a new franchise program, offering a highly cost-effective start-up to individuals in the Middle East, UK and Europe who are looking to operate their own business. Leo Sterling's new franchise program will be of particular interest in the UAE, where an AED 110 billion franchising industry has been achieving excellent long-term growth prospects and is expected to further grow between 5 and 8 per cent in 2010.
Leo Sterling further noted that franchising has become a favoured business gateway among entrepreneurs as recent findings from the United States Chamber of Commerce have revealed that franchised businesses have a 97 per cent success rate within five years of opening, while non-franchised businesses have a success rate of only 48 per cent in their first six years. Leo Sterling's franchise program will provide access to over 1,000 listed commercial and residential properties as well as a full range of business support facilities, including extensive training, continuous supervision and management support, and local and international advertising that is bundled with up to 92 per cent discount.
Laura Martorano, CEO and Founder, Leo Sterling said: "Our new franchise program intends to capitalise on our excellent brand value and successful business model. Leo Sterling is a dynamic organisation and a premier specialist in Dubai's most prestigious property locations, allowing us to provide the perfect head start for the growing number of individuals who want to venture into the real estate business and take advantage of the long-term business prospects and new exciting possibilities in the UAE property market. Aside from having access to our proven products and methods, franchisees will also benefit from a complete range of customer-support services that are bundled in the franchising package, which are all designed to significantly increase chances of business success without the associated risks."
A key feature that is expected to help generate interest for Leo Sterling's franchise program is its premium array of value-added services such as property management, interior design, finance advisory legal consultancy and a newly opened London Office which acts as a platform for the European markets, remain superior to those from traditional agencies. Leo Sterling also pointed out that its real estate brokerage franchising business has been developed to optimise the returns of franchisees as the company does not require a commission split and maintains no hidden charges. In addition, Leo Sterling provides franchisees with in-house legal team assistance, in-house marketing and brand development support, local and international PR support, and a dedicated website and email ID.
Powered by a highly experienced, multilingual team of global experts and professionals, Leo Sterling has been aggressively consolidating its market presence through a comprehensive, long-term growth strategy in the UAE's property sector. Leo Sterling has also established a new regional office in London, seeking to further strengthen its growing client base in the UK and Europe.