F6, a leading Saudi Arabia-based sports management firm founded and led by His Highness Prince Faisal bin Fahad bin Abdullah Al Saud, and George Gillett, the co-owner of Liverpool FC and Richard Petty Motorsports, have today signed a Memorandum of Understanding that will activate an exclusive commercial collaboration between F6 and both Liverpool FC and the Richard Petty NASCAR Team.
Reflecting on the strategic implications of the signing, Prince Faisal bin Fahad bin Abdullah Al Saud commented, "George Gillett is at the helm of some of the most powerful and celebrated sports brands in the world. F6 is energized about the strategic partnership with his groups and seeks to lead the way with our investment partners in identifying the brands, personalities, facilities, and media that will catalyze the evolution of sporting experiences in the Kingdom and beyond, thereby introducing thousands of quality employment opportunities within Saudi Arabia."
This exclusive relationship will explore collaborative commercial opportunities specific to football, NASCAR racing, and interactive media in Saudi Arabia and the surrounding Middle East North Africa region.
"The Middle East sport market has immense growth potential as eager fans in the region demand access to more diverse, higher caliber competition. I am delighted, enthusiastic, and honored to have the opportunity to partner with such a visionary in His Highness Prince Faisal," said Gillett after the signing.
Seeking to elevate the level of football competition, sports management expertise, and player development in the region, among the prospects of the exclusive strategic partnership is the establishment of Liverpool FC academies and training facilities owned and managed by Prince Faisal's organization.
The framework for a partnership in NASCAR has also been established to consider the development of a NASCAR racing circuit and Richard Petty racing schools in the Kingdom and elsewhere in the Middle East.
F6 is a leader in interactive sports media in Saudi Arabia and has identified this venture as an excellent opportunity to introduce to the local market new sports and athletes, pioneering management and training techniques, sought after employment opportunities, and innovative reality media production methods.