National Bank of Dubai Tuesday announced the signing of a contract for technical services to implement Customer Relationship Management software.
The contract was signed with Mindscape Information Technology (MIT), a leading solutions provider and systems integrator.
Customer Relationship Management, the business philosophy delivered via technology, aims at improving service quality for customers. It provides the service staff with a view of all the customer’s products, recent contracts and offers a single point of resolution for their enquiries. In addition, the state-of-the-art CRM application will enable NBD to offer its clients other products and services that are both personalized and timed to meet their needs, at the point of contact. As a result, customers enjoy better service and the bank provides these services at a lower cost.
“The launch of the new CRM platform will allow us to significantly upgrade our customer service levels across all our destination channels. Enhancing customer relationship involves making adjustments and improvements to how the day-to-day service related contacts by customers are handled and how the work resulting from these contacts is carried out in the organisation,” stated Suvo Sarkar, Head of Retail Banking, National Bank of Dubai. “NBD has been carrying out this service quality and business process improvement work internally through the collective efforts of its branch, call centre, card services, retail, credit management and risk business units.” (menareport.com)