Nissan Algeria opened its new showroom in Pins Maritimes – El Mohamadia in attendance of the press and delegates from Nissan Motor Company in Japan and Nissan Middle East. The official inauguration was announced after the ribbon cutting ceremony by Gilles Normand, Corporate Vice President in charge of GOM Marketing and Sales in Middle East, Africa, Latin America & the Caribbean at Nissan Motor Co., Ltd.
Sefiane Hasnaoui, General Manager of Nissan Algeria, welcomed the distinguished guests from the Algerian media and Normand made a short speech updating them about Nissan and confirming its commitment to the North African markets.
The new showroom is compliant with Nissan’s global brand identity initiative, enhancing the customer’s buying experience. The new showroom will also hold the entire Nissan lineup and covers a total space of 1200m2, while encompassing a new workshop and after sales facilities to help serve customers better.
Nissan Algeria is the first motor company to represent a global automotive manufacturer in Algeria, when it was established in 1993 in partnership with Hasnaoui Group. Nissan’s dedication to the Algerian market is furthered now with the opening of the new Nissan showroom, located in the capital in Pins Maritimes - El Mohamadia, and within easy reach of the down town area and major industrial areas.
The new facility includes a new workshop and after sales facilities located in Rouiba. This is part of the total investment by Nissan Algeria that will reach up to 1 billion Algerian Dinars in a 3 years plan. The plan includes the opening of 5 new branches (Algiers, Rouiba, Oran, Blida and Hassi Messaoud) and one main workshop in Rouiba.
“Since reaching Algeria in 1993, Nissan has had an immense growth rate. In Fiscal year 2005, Nissan Algeria’s sales growth went up by an amazing figure” commented Normand. “This new showroom is another way to confirm our already strong commitment to the Algerian market; it is a modern facility that includes our full lineup and ensures customers have a unique experience whenever they visit the showroom.”
Commenting on the new showroom opening, Hasnaoui said: “Algerian customers demand the best products, and we at Nissan Algeria are dedicated to providing just that. Nissan is the leader of 4x4 vehicles in Algeria and over the last three years our sales have grown significantly, reaching an amazing 5,700 units so far this year. We are certain that this trend will continue and our growth in this market will be progressing, especially with the attention and focus we give to our after sales services to keep our customers satisfied throughout their ownership of Nissan.”