In the presence of Nissan President & CEO Carlos Ghosn, and Asad Bin Tariq Al Said, personal representative of His Majesty the Sultan of Oman, the world’s largest Nissan showroom was officially opened to an audience of nearly one thousand guests.
The Muscat premises are home to Nissan’s sole dealer in Oman, Suhail Bahwan Automobiles, and extend to 3,367 square meters.
The display area can accommodate the full range of Nissan and Infiniti models and their variants, with space for over 25 vehicles. Repair and service workshops, administrative offices, and staff facilities are also included in the development.
Ghosn told guests at the opening ceremony that the spectacular new showroom was a model for the Nissan network in the Middle East.
“This impressive facility demonstrates our commitment to our customers in Oman in providing them with the highest quality products and most rewarding ownership experience,” said Ghosn. “This showroom provides the perfect setting for the new range of Nissan and Infiniti luxury vehicles we are bringing to Oman. Throughout the Middle East we are investing in new facilities and bringing the latest global Nissan and Infiniti products to customers in this region,” continued Ghosn.
In the past 18 months alone, Nissan has launched 10 new products in the Middle East, including a full range of new Infiniti luxury cars and sport utility vehicles. This dynamic product investment is reflected in regional sales figures that grew by 18 per cent during the 2004 fiscal year.
Under Nissan’s new three-year business plan - NISSAN Value-Up - Ghosn announced in April that Nissan would launch 28 new models globally over the next three years, including several new models for the Infiniti luxury brand.
He also stated Nissan’s commitment to maintaining the top level of operating profit margin among global automakers, to achieve global sales of 4.2 million units during fiscal year 2008 and to maintain an average 20% return on invested capital during the course of the plan.
“The story of Nissan’s revival is now complete,” said Ghosn. “NISSAN Value-Up is a clear plan with specific commitments. Within this framework for action, we will create more value for more customers, employees and shareholders in more world markets than ever before.”