Present as the only automotive category winner from Saudi, ALJ Group attended the much anticipated Facebook Application Awards Grand finale Ceremony, where it won the 2012 Facebook Application Award received in The Best Interactive Application category for its Me and My Toyota online campaign.
Organized by the Pan Arab Web Awards Academy and held in collaboration with Microsoft and the Arab League, social media experts, industry leaders from the Middle East and Facebook representatives gathered in a mega event held in Amman (Jordan), as well attended by the Jordanian Minister of ICT. A group of design and technical professors served as jury and made the selection process following international standards.
No longer than a month ago, ALJ Group was ranked first in terms of Facebook browsing in the Kingdom (as stated by Social Watchlist) while Toyota Saudi acquired over 250,000 likes. Today, its ALJ/Toyota Facebook page is ranked number one in the automotive category – and among the top ten Facebook pages in any category – both in Saudi Arabia and in the Middle East for its interactive applications and high connectivity with the audience.
ALJ and Toyota share a mindset which values the community’s feedback as a whole and the community online in particular which has today become an active segment of society. Moreover, Toyota Saudi intends to get closer to the guests..
In today’s “always-on” world, social media platforms represent an important and growing marketing tool for all companies across the world and in Saudi Arabia in specific underpinned by the demographics of the country. “In Saudi Arabia we have more than 5 500 000 Facebook users alone and by listening to their feedback and actively communicating with them, Toyota aims to get closer to its guests, engage with the youth” said Eng. Adel Ezzat, Toyota-ALJ Marketing Director.
The “Me and my Toyota” campaign which won the award bonded with Toyota’s fans directly wherein the activity called for Toyota owners to unleash their creativity and to showcase it through a video their choice of Toyota car that reflects their personality. Today, this page reached nearly 300 000 likes.
The legendary partnership between Toyota Motor Corporation (TMC) and Abdul Latif Jameel (ALJ) started in 1955 and continues to go from strength to strength, consistently providing its customers with excellence at every level and supporting the exclusive dealership with its kingdom-wide network of sales outlets and service centers.