Yash Chopra's last directorial work Jab Tak Hai Jaan is set for a grand premiere in UAE. A Diwali night premiere is being organized by Radio Mirchi and Al Ain Mineral Water at Deira City Centre in Dubai & Cine Royal, Khalidya Mall in Abu Dhabi on 13th Nov 2012. Featuring Shahrukh Khan, Katrina Kaif and Anushka Sharma in a story by Aditya Chopra, Jab Tak Hai Jaan marks the end of Yash Chopra’s five-decade long career in the Hindi film industry.
Radio Mirchi’s UAE Station Head, Sandeep Sud, said. “Being a true blue Bollywood brand, it is obvious that Radio Mirchi takes the statement ‘First Day First Show’ very seriously. ‘Al Ain Water Phillumzaade’ is an extension of taking our mad-about-movies attitude on ground, to our listeners and Bollywood lovers. We are extremely happy to partner with Al Ain Water on this initiative, as they are a perfect fit - Refreshing Moments with Refreshing Movies.”
Al Ain Water consumers have a chance to win a couple tickets for the blockbuster, by participating in a contest on Radio Mirchi and on the purchase of Al Ain 5 Gallon Home delivery product.
Mr. Fasahat Beg, General Manager of Agthia’s Consumer Business Division said, “UAE is the second home for Bollywood movies and I believe our customers are most passionate about Hindi movies. Al Ain Water is delighted to premiere block buster Hindi movies and to partner with Radio Mirchi for Al Ain Water Philumzaade. The UAE movie loving community can look forward to watch the latest movies by participating in various contests”
Al Ain Mineral Water, the flagship water brand of Abu Dhabi-based food and beverage company Agthia Group P.J.S.C. and a leading bottled water in the UAE and in GCC, is the title sponsor of ‘Al Ain Water Phillumzaade’, a regular feature on Radio Mirchi.