This Ramadan, Braun, the world’s leading electrical goods manufacturer has partnered with Beit Al Khair Society, a humanitarian entity established in 1989, for a Ramadan charity drive. With every purchase of a Braun product, customers will be able to help feed thousands of orphans wholesome iftars during this holy month.
Braun’s ‘Put Iftar on One More Plate’ drive allows consumer to support a cause as they invest in their family’s well-being with a purchase of a Braun product. Braun will also be providing bundle offers and discounts of up to 15% on a range of premium kitchen appliances and grooming products, including: hand blenders, kettles, juicers, , steam irons, starighteners, epilators and shavers.
Saeed Mubarak Al Mazrooei, Deputy General Manager of Beit al Khair, a UAE charity organisation said, “We are very pleased this Ramadan with Braun partnership and initiative that aims to support thousands of children in need. Braun initiative ‘Put Iftar on One More Plate’ allows consumer to support a cause to bring joy and happiness to the less fortunate in our community.”
“Braun prides itself on product designs that make a difference and we want to extend that to supporting children in need, and to help make a difference during a time of special significance, such as Ramadan”, explained Bushra Iqbal, Brand Manager for Braun in the Arabian Peninsula.
“For many children, this Ramadan might be their first fasting experience, and we want to ensure that the children from our charities get the best and most wholesome meals during this holy time,” continued Bushra Iqbal.
Braun Ambassador Chef Osama Al Sayed expressed his support by saying: “Children's nutrition has always been very important to me. Braun products help families create healthy and nutritious meals, and now people will have the opportunity to give-back the same benefit to children and families who really need our support.”
The charity drive and accompanied promotions will be live from the first day of Ramadan across select UAE hypermarkets and electronic stores.