For the fourth consecutive year, Coca-Cola Middle East has tied up with Ensan, the Saudi Charity committee for Orphans Care, dedicating 10% from the consumer price of all Coca-Cola family size packages sold during the holy month to Ensan. Coca-Cola Middle East aims to generate a feeling of sharing, togetherness and acceptance amongst people and inviting them to join their efforts in providing happiness to children.
HRH Prince Faisal bin Salman bin Abdul Aziz, Chairman of the organization has been actively involved with Ensan and has continuously supported Coca-Cola’s efforts in dedicating part of its sales returns for orphans in the Kingdom of Saudi Arabia.
Abdullah Al Aarak, Assistant General Manager at Coca-Cola Bottling Company of Saudi Arabia said, “At Coca-Cola Saudi Arabia, it has always been part of our on-going commitment to support our local community. The holy month of Ramadan is a time where we celebrate with our consumers and work together towards actively supporting the well-being of orphans while also celebrating the spirit of giving.”
HRH received a cheque on behalf of Ensan,from Coca-Cola, for the amount of 750,000 Saudi Riyals after having the Coca-Cola Marketing campaign completed.
“The partnership between Coca-Cola and Ensan dedicated to spreading happiness and joy among unprivileged children, and has continued for the fourth consecutive year. With proceeds from the previous years’ campaign, we were able to bring a smile to the faces of the orphans and make Ramadan a month that will be remembered for the rest of the year. This year, we have continued the same, spreading the Coca-Cola Ramadan spirit of celebration among children,” commented Antoine Tayyar, Public Affairs and Communications Director, Coca-Cola Middle East.
The Coca-Cola initiative this year was in line with its Ramadan campaign, dedicated towards spreading happiness, positivity and optimism into the lives of orphans and Coca-Cola fans alike.