Coffee Planet, the leading Middle East headquartered coffee company has opened its third international retail outlet in the heart of Pakistan’s cultural capital, Lahore, following previous successful openings in Oman and Malaysia.
Located in the affluent Defence district, which is home to Lahore’s elite including politicians, celebrities and foreign residents, the new outlet is already a popular destination for the city’s gourmet coffee lovers.
“As a brand, we have always had international and global aspirations and the starting point of this is ensuring we are working with the right partners to help us realize that ambition of bringing fantastic coffee to new markets such as Pakistan” said Robert Jones, Managing Director, Coffee Planet.
The 2,500-square foot outlet is spread across two levels, including an outside terrace, and can accommodate over 70 coffee lovers to sit back, relax and take in the ultra-modern design and surroundings. Like no café seen before, Coffee Planet’s attention to even the smallest of details shines through as hype has built up in the city for the recent launch party.
Coffee Planet’s signature coffee headlines the menu offering together with a delicious range of food items, some of which reflecting local culinary influences and flavours.
“The consumer demographic for our Lahore outlet is a perfect fit with Coffee Planet’s gourmet experience positioning, and while our special blends and beans are the signature for each new outlet, we tailor part of our food menu for each new destination to deliver an authentic yet unique experience,” said John Kumaresan, Coffee Planet Franchise Director.
The launch of the new Lahore outlet is part of the brand’s ambitious strategic rollout plan, targeting a number of key global gateway cities over the next few years. “We already have agreements in place to add franchised outlets in Qatar and Egypt this year with several countries in the final stages of negotiation and further interest for the brand growing each week” said Jones.
Coffee Planet is planning to expand its Pakistan presence with an additional three stores by the end of 2012, in partnership with local franchisee, FAS Corporation.
With the opening of Coffee Planet Lahore, the company is now serving over 15,000 cups of fresh gourmet coffee each day through its expanding international network.