As part of its commitment to support energy conservation efforts and environmental sustainability, Central Trade & Auto Company (CTA), the exclusive dealer for Toyota vehicles in the Kingdom, recently took part in the global “Earth Hour” celebration, in its showrooms from 7-8 pm on Saturday, March 23rd.
In solidarity with this global environmental event, CTA turned off all electrical devices and lights in its showroom for an hour. As an alternative light source it lit candles, thus engaging in a gesture aiming to highlight the need to address climate change and global warming, while developing a sense of awareness for the need to slow down or even stop these environmental vices. Adding a festive feel to the event, CTA even offered great discounts on all available Toyota hybrids including Camry and Prius to those who had come to the showroom to participate in the event.
Nadim Haddad, Marketing Manager of CTA, explained that the Company participates in this event as a means to reinforce its belief in the importance of raising environmental awareness levels amongst the masses. He further stressed the importance of cultivating renewable sources of energy, as well as encouraging a culture of environmental preservation among Jordanian citizens.
CTA supports initiatives that are geared towards preserving the environment and passing along a healthy planet to future generations.