Central Trade and Auto Company (CTA), the exclusive dealer for Toyota in the Kingdom recently organized a clean-up campaign within the touristic area of the Dead Sea Panorama project. Held on October 6th, 2012, the project featured the participation of volunteers from both within the company team and beyond.
Marketing Manager of Central Trade and Auto Company (CTA), Mr. Nadim Haddad explained that the company launched this campaign in keeping with its deep set belief in the importance of conserving the environment, stressing that its role is one that surpasses providing the market with environmental friendly vehicles.
He further added that this campaign serves to increase environmental awareness amongst the masses while also strengthening the culture of volunteerism amongst CTA’s team members. The company’s long term CSR strategy is one geared towards educating the masses on healthy environmental practices and trends, and this campaign is only one of many means in which it reaches its goals.
This campaign is one of many launched by the company, as CTA always places environmentalism at the forefront of its priorities, plans, and practices.