DAMAC Properties, the largest private luxury developer in the Middle East, has re-launched its official website to provide a more user-friendly experience, according to senior executives.
www.damacproperties.com , which has recently been recognised as the ‘Best Developer Website’ at the Overseas Property Professionals (OPP) Excellence Awards for the eighth consecutive year, has been revamped, offering stunning images from the DAMAC Properties range and unique tools to explore investment opportunities in Dubai’s real estate market.
“It is important to stay ahead of the game and provide the most advanced and relevant tools to our customers and prospective clients,” said Niall McLoughlin, Senior Vice President, DAMAC Properties. “The new look website is not only easier to navigate but also provides much more video and images of the properties available to help clients really feel what their new home will be like.”
Each of DAMAC Properties’ completed 37 buildings has its own dedicated page, with in-depth information of an additional 65 buildings currently under construction across the Middle East and North Africa.
Clients are also just one click away from a dedicated real estate consultant who can chat online about the potential investment opportunities available.
“There has been a seismic shift in the digital landscape, and we aim to be at the forefront of that change in the real estate sector,” added McLoughlin. “We receive literally thousands of enquiries each year through www.damacproperties.com  and it is one of the most important tools we have to communicate directly with our customers.”
www.damacproperties.com  now incorporates a full social media experience with links through to the company’s Facebook , Twitter  and You Tube  sites, offering a multimedia and integrated experience.
The site is split into themed sections for each of the areas in which DAMAC Properties is developing luxury projects:
Luxury Hotel Apartments: This section includes the projects in the Burj Area of Dubai such as The Distinction, Burjside Boulevard and Burj DAMAC 4 which provide luxury serviced hotel apartments overlooking the world’s tallest tower and world’s largest mall
Fashion Residences by Versace Home: DAMAC Properties premium range of projects which include Al Jawharah in the Kingdom of Saudi Arabia and DAMAC Tower in Lebanon, both which will features interiors by Versace Home
Luxury Commercial: An area for businesses looking to drive their return on investment. This section includes all of the commercial office space available and also the retail outlets in the DAMAC Properties portfolio