du  wishes the people of the UAE Eid Mubarak! To celebrate the occasion of Eid al Adha, du has launched a series of exciting offers that will bring customers even closer to their loved ones and the spirit of the holiday, with special rates on calling and SMS, engaging Islamic mobile content, Video on Demand  discounts, and more!
Eid al Adha is a time for bringing family together, no matter how far apart they may be. To connect loved ones through the Eid holiday, from 15-17 October 2013, du mobile customers will enjoy all day off-peak international call rates. They’ll also receive lower messaging rates: just 15fils per national SMS, and 45fils per international SMS!
“On behalf of all of my colleagues, I would like to wish everyone in the UAE Eid Mubarak,” said Fahad Al Hassawi, Chief Commercial Officer, du. “This Eid al Adha, we are giving our customers the chance to connect with their loved ones and the spirit of the holiday, through value-added offers that really capture the true meaning of this festive season. We’re proud to bring our wide-ranging community together on this joyous occasion, and wish the UAE peace and prosperity now and for the future.”
Through myworld.du.ae , du’s mobile customers can download Islamic content in the spirit of Eid Al Adha. A special category of caller tunes will be available throughout the festive period and can be accessed by dialling 156 from any du mobile.
du TV  customers can gather family and friends together to celebrate Eid with a movie marathon, featuring the best of Hollywood, for just AED2 per title, through Video on Demand! Video on Demand allows customers to rewind, fast forward and pause the movie whenever they like within the 48 hour rental period, for a fully customisable viewing experience.
Customers subscribed to du TV will also enjoy free access to a list of paid TV packages, including Zee, TFC, My GMA, AD Sports, Russian Prime, Alfa and JSTV.