Inspired by the recent dedication of the sixth accession anniversary to honour mothers by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, du, undertook an initiative to celebrate all the mothers within its workforce.
All mothers within du – more than 190 to date, were presented with a copy of the certificate of appreciation issued by HH Sheikh Mohammed, as a reminder of the vital roles that they play not only within du, but in raising the next generation.
“There is no better way to express our gratitude and appreciation to all working mothers within the du family, than through HH’s signed certificates. Mothers are the centre of families and communities; they play a vital role in nurturing societies at large, therefore empowering and supporting working mothers is priority for us. Women represent 23% of total employees at du, a third of which occupy senior posts,” said Hala Badri, Executive Vice President, Brand and Communications, du.
Certificates were presented to working mothers by Bina Mathews, Head of Internal Communications, du.
It is worth mentioning that du supports women empowerment programs such as the Emirates Women Awards, and organises health related awareness activities relevant to mothers, in addition to many more relevant initiatives.