In an initiative designed to recognize the contribution of its distributors, resellers and sales teams to record sales, Ducab, one of the leading manufacturers of high-quality power cables and wires in the Middle East feted them at its Ducab Dragons Sales Awards Gala 2012, held at the newly launched Jumeirah Creekside Hotel on August 28th 2012. The event was the first celebration to be held at the up market Jumeirah property next to the Emirates Aviation Academy.
The Awards evening followed a Hollywood gala theme spiced with Thai influences, and was the culmination of a four month nationwide promotion termed Ducab Dragons, conceived around the Thai style Dragon Boat Racing competition, that sought to reward Ducab’s business partners and sales teams for meeting wires and cables targets. It saw the distribution of customized trophies and the announcement of the final winners for the grand prize a six-day trip to Thailand. More details can be found at www.DucabDragons.com 
Speaking at the occasion, Ashish Chaturvedy, Ducab Marketing Manager, said: “Ducab’s market successes are in large part due to the efforts of our business partners in the value chain. Our sense of ethics and fair play insists that we show them appreciation for loyalty, laud their efforts, and reward them whenever possible. Ducab proudly claims to be the only cable manufacturer in the UAE to run such appreciation campaigns, but such initiatives are an intrinsic part of our long term strategy of mutual benefit and sustainable growth.”
The Awards Gala, hosted by popular radio jockey Malavika Vardhan from City 101.6 FM, saw attendance by Ducab’s senior management as well as over 250 retailers and Ducab distributors from across the UAE, including representatives from heavyweight names such as Al Jalal Electrical Trading in Sharjah, Al Zubair Trading from Dubai and Marjan cables from Abu Dhabi. Audience members were treated to Thai-themed performances, including a live Muay-Thai demonstration, while motifs in the shape of the iconic Ducab Dragon logo highlighted the backstage.
“It’s a truism that diligence and commitment can get you very far, and in this case it is taking our lucky winners all the way to Thailand. We are grateful for the opportunity to congratulate our business partners for their sales efforts on behalf of Ducab, and look forward to other such occasions,” Chaturvedy concluded.