Emaar Properties and Dubai Holding, the development partners of Mohammed Bin Rashid City (MBR City), the largest joint venture in the region’s real estate sector, announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, has unveiled Dubai Hills, the first project in the new ‘city within the city’ development.
The new gated community will provide ultra-luxury residences, designed to the bespoke considerations of the owners. Truly unparalleled in the residential project development history of the city, Dubai Hills ushers in a brand-new lifestyle that will set a new mark in high-end lifestyles, following the enormous success of ‘Emirates Hills’ developed by Emaar.
The exclusive gated community is designed around a new 18-hole championship golf course to be developed by world-renowned golf course experts, with the villas to overlook the rolling greens and fairways. Each villa will be set on spacious plots of 20,000 to 30,000 sq ft, giving customers the option to develop mansions of their choice in the heart of the city. The community assures residents of safety, security, reliability and effortless access to all lifestyle amenities within an integrated neighbourhood.
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “As the first project in MBR City, which reflects the vision of His Highness Sheikh Mohammed on the future growth of the Emirate, Dubai Hills will bring an unprecedented dimension to luxury living. The highest benchmarks in quality and design aesthetics that are envisaged for every aspect of MBR City will be highlighted at Dubai Hills, which will become a referral point in the region for superior residential lifestyle development. With demand for premium homes in the city increasing, led by Dubai’s status as the region’s business and lifestyle hub, Dubai Hills is set to be the first choice for the discerning property investors.”
“Dubai Hills will mark one of the most remarkable additions to the residential property landscape of the city, mirroring the highest standards set for MBR City by His Highness Sheikh Mohammed. By drawing on the strong development competencies, the new residential development will further energise the property sector. Set in the ambience of the new golf course, the exclusive gated community will be a sanctuary for relaxation, with the development aspects to also focus on sustainability and environmental-friendliness,” he added.
The Dubai Hills development will be located between Emirates Road and Al Khail Road, with easy access to all the business and tourism landmarks in the city. In addition to the lifestyle amenities within the community such as parks, retail centres, schools and healthcare facilities, residents will also have easy access to the largest park in the heart of MBR City as well as the Mall of the World development, the world’s largest mall, and the region’s largest family entertainment centre, developed in partnership with Universal Studios International.
Potential customers can register interest for plots and villas in Dubai Hills at www.emaar.com  or by calling toll-free: 800 EMAAR (36227). Registered applicants will be contacted shortly on the commencement of sales.
Envisaged as a brand new city that redefines the context of urban development, MBR City will focus on family tourism with a central park that is 30 percent bigger than Hyde Park in London, the new mall and the family entertainment centre. The city will also have a dedicated area for promoting entrepreneurship and innovation in the region. Developed to meet the future needs of Dubai, MBR City is also aligned to Vision 2030 to boost the UAE economy to enter a new era where it becomes the capital of entrepreneurship, arts, culture and family tourism.
Emaar Properties has proven competencies in developing iconic projects including Burj Khalifa, the world’s tallest building, and The Dubai Mall, the world’s largest shopping and entertainment destination, set in the 500-acre Downtown Dubai development. The company is also the pioneer of master-planned communities in Dubai having handed over more than 33,500 homes in prestigious developments such as Emirates Living, Dubai Marina and Arabian Ranches – all in Dubai, and other key international markets.
Dubai Holding is a global investment holding company with interests in 24 countries, managed through two business groups - Dubai Holding Commercial Operations Group (DHCOG) and Dubai Holding Investment Group (DHIG). Dubai Holding Commercial Operations Group develops and manages Dubai Holding's assets in hospitality, specialised business parks, real estate and telecommunications.