“Freshplus”, the distinct brand among convenience stores, continues the enhancement of its position among competitive brand names, as Emirates General Petroleum Corporation "Emarat", prepares to open the eighth “Freshplus” store in Twar Centre in Dubai.
“Freshplus” is considered one of the brand names owned by Emarat.
The new store will provide a variety of products and services, in addition to "Bakeria" for snacks, sandwiches, freshly baked bread, pastries and sweets, and "Café Arabicca", which offers a wide selection of fresh and rich coffee drinks.
Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at "Emarat", expressed his pride in the success of the “Freshplus” brand and its speedy expansion. He also said that “Freshplus” is attracting increasing numbers of investors seeking to obtain its franchise rights.
Dr. Al Shamsi further explained that “Freshplus” embodies the Corporation's policy that aims continuously to come up with services that distinguish it from competitive corporations. This is achieved through Emarat's ongoing awareness of its customers' expectations and its commitment to cater to their comfort.
He also said that what distinguishes “Freshplus” is that it is a qualitative leap in the concept of shopping in a modern and elegant way, in a comfortable and luxurious atmosphere, with a focus on value, quality and great service provided by highly trained employees.
Emarat also manages seven convenience stores which are all independent of the service stations in which they are located. These stores were established in premium sites that serve the largest sector of customers.
Seven more stores were opened by investors who were granted franchise rights of the “Freshplus” trade name". A Freshplus store will also open in Oman soon, and it is owned by a prominent Omani investor who was granted franchise rights in Oman for “Freshplus”, "Bakeria" and "Café Arabicca".