In line with the bank’s vision and mission and in the true spirit of giving to celebrate the Holy Month of Ramadan, Emirates Islamic, one of the leading Islamic financial institutions in the UAE, announced the launch of a 360º community outreach programme, which includes a series of charity-focused initiatives, support for public awareness programmes and special savings for customers.
One of the key activities this year is Emirates Islamic’s role as the strategic sponsor for the Zakat Fund Ramadan Media Campaign, which seeks to emphasize the importance of Zakat through increasing awareness of its role in the development of the individual and society. An independent public body that works under the UAE Council of Ministers, the Zakat Fund was set up in 2003 by the first President of the UAE, the late Sheikh Zayed Bin Sultan Al-Nahyan.
Emirates Islamic is also launching a series of charitable initiatives in coordination with Dar El Ber Society, including delivering daily Iftar meals to the labour camps in Al Quoz area and sponsoring the Orphans event. The bank is also supporting the Al Meer Al Ramadan initiative launched in cooperation with ASWAQ supermarket, by giving away vouchers worth AED500 per family, to those in need. Other activities aimed at generating awareness of Islamic values, include sponsoring Islamic-focused programmes on Sharjah and Ras Al Khaimah radio stations, and contributing to better health during the fasting month, by sponsoring Ramadan Health Tips on Abu Dhabi Qura’an FM.
“Emirates Islamic is deeply committed to the values and ethics of Sharia’ and is constantly looking to reinforce these values in all our endeavours, whether on the business front, in strengthening customer relationships or in community-focused initiatives,” said Faisal Aqil, Deputy CEO – Consumer Wealth Management, Emirates Islamic. “The Holy Month of Ramadan is the ideal time to generate awareness of humanitarian issues among people, and as a socially responsible corporate citizen, Emirates Islamic takes the lead to actively participate in such initiatives. We also believe this is the appropriate time to support our customers and have launched a series of initiatives that will enable them to save.”
“Alongside participation in community initiatives, Emirates Islamic also views the Holy Month as the ideal time of the year to express its gratitude and appreciation to customers by offering special pricing and other benefits on various financial products. Based on customer feedback and in-house market research, this year we are focusing on three asset products including auto finance, personal finance and home finance, in order to encourage customers to save on a regular basis,” added Aqil.
To continue the spirit of giving in Ramadan, Emirates Islamic is also providing customers with the opportunity to save further, with a variety of offers available across Auto Finance, Home Finance and Personal Finance during the whole month of Ramadan. As an exclusive introductory offer from July 1 to July 10, 2014, customers will also be able to benefit from a special pricing as low as 1.99% profit rate on Auto Finance, save on auto finance processing fee and on card spend with cash back saving of up to 10%.