Emirates NBD, a leading bank in the region, announced today that it would serve as sponsor of the upcoming Fazza Championships 2013, for the fifth consecutive year. The move is in line with Emirates NBD’s “passion for sport,” and underlines the bank’s continuing commitment towards local community initiatives and the promotion of sports and culture in the UAE.
Held annually, under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, the Fazza Championships are among the most popular sporting events in the UAE, and were launched to preserve the cultural heritage of the UAE.
"These championships not only revive cherished memories of the traditional arts of the UAE, they also bring Emiratis together to celebrate the winter weather with a greater focus on outdoor activities,” said Saif Al Mansoori, Deputy Head – Group Marketing and Branding, Emirates NBD. “At Emirates NBD, we strongly believe in engaging our community with various activities, especially sports and culture and we wish all our participants the very best in this year’s competition.”
“These deeply traditional sporting events provide a unique platform for UAE nationals, especially from the younger generation, to experience and show appreciation for their ancestors’ rich cultural history,” said Abdullah Hamdan Bin Dalmook, Executive Manager of Fazza Championships, Office of His Highness Sheikh Hamdan. “We are pleased to welcome Emirates NBD once again as a sponsor, and look forward to working with the bank to further promote the sporting and cultural traditions of the UAE.”
Held from the beginning of January to April 2013, at various locations across Dubai, the Fazza Championships showcase traditional Emirati sports such as falconry, hunting and Al Yullah, a traditional dance in which a weapon is twirled and thrown into the air to demonstrate skill and agility. In line with the directives of H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, and the Patron of the Fazza Championships, three new tournaments have been added this year.