Emirates NBD, a leading bank in the region, announced today that it would serve as the official banking partner for the Omega Dubai Ladies Masters, for the seventh successive year. The bank will also organise a series of activities to highlight its participation at the event which will be held at the Emirates Golf Club in Dubai from December 2 – 8, 2012.
This sponsorship is in line with the bank’s long-term strategic partnership with 'golf in DUBAi,' the organisation that organises events to promote Dubai as a world-class golfing destination.
“Partnering with Omega Dubai Ladies Masters offers an annual opportunity to showcase our Passion for Golf at Emirates NBD, and reiterate our commitment to encouraging sporting activities in the UAE,” said Rick Pudner, Group CEO, Emirates NBD. “This high profile sports event also serves as an excellent platform year on year, to highlight social causes and health concerns that affect our region.”
Emirates NBD also plans to host Melissa Reid, the rising British golfing star and brand ambassador of the tournament, who will be playing in the Emirates NBD Pro Am team.
“The UAE has a growing population of golf enthusiasts particularly among the youth, thanks to Emirates NBD, which is making a considerable effort to promote the game,” said Melissa Reid. “The Omega Dubai Ladies Masters has established itself as one of the leading events in Dubai’s golfing calendar, and I look forward to being part of the event again.”
Emirates NBD will also host the children who participated in the Emerging World Youth Golf programme earlier this year, at the bank’s VIP Chalet, along with their families. This is a continuation of the bank’s role in sponsoring the Emerging World Youth Golf Tour, which saw 18 young golfers aged 11-18, benefit from expert coaching, and learning more about the origins and traditions of the game in St Andrews, Scotland, the historical home of the game.
In line with Emirates NBD’s ‘Passion for Golf’ initiative, this year, the bank will be active in the online and social media space, to promote the Omega Dubai Ladies Masters. Visitors to Emirates NBD’s dedicated golf-focused microsite http://www.emiratesnbdgolf.ae/  can avail several opportunities to get VIP tickets and golfing goodies, during the tournament, in addition to the chance to attend free golfing lessons. Daily tweets via the twitter handle @EmiratesNBDgolf and uploads on the facebook page: emirates nbd golf are also expected to keep golfing enthusiasts updated on all news related to the tournament.