Eros Group, the sole distributor of world-renowned brands Samsung, Hitachi, Candy & TCL and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East, has retained its prestigious SuperBrands status for 2012 after being awarded the honor for the second consecutive year. The UAE SuperBrands Council, a committee of eminent figures from the business world, reconfirmed Eros Group as one of the SuperBrands 2012 in the UAE following a comprehensive evaluation process.
Mr. Deepak Babani, CEO, Eros Group said, “Being named a SuperBrand for the second consecutive year means Eros Group has now established itself as one of the leaders in the electronics sector in the UAE and region. We have a holistic approach to business that includes delivering the best quality products, services, and experiences to our clients, creating value for our stakeholders and principals, taking the best possible care of our employees and partners, and actively contributing to the community that has been our home for the last 44 years. I thank everyone involved for helping Eros Group achieve this success.”
The SuperBrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The SuperBrands Council in each country is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of that particular country's markets and methods of business.
Eros Group made a humble beginning in 1967 with the Hitachi range of products and a single showroom in Deira. Over the years, the company grew and diversified and today, in addition to marketing Hitachi’s range of electronic and home appliances, it markets Samsung mobile phones and digital products, Lennox air conditioning products, Aiphone intercoms and security systems, Candy home appliances and has recently added TCL and BenQ products to its product portfolio. In 2009, Eros Group commenced operations of its IT Division with launch of Samsung IT products followed by Linksys by Cisco, Targus, A-Data, Speedlink gaming accessories and Sentronix Auto Wallmounts.