Etihad Airways and Abu Dhabi Tourism & Culture Authority launch major joint destination campaign ‘Access Abu Dhabi’

Etihad Airways and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) have launched an innovative joint initiative to promote and sell the emirate as a leading leisure destination to the world. As the UAE’s national airline and Abu Dhabi Tourism & Culture Authority work as one, ‘Access Abu Dhabi’ gives international trade partners an entirely new opportunity to sell the emirate to their international client base, providing arguably one of the world’s most exciting new tourism ‘hotspots’. 

The new programme, which is unique in its approach, will provide the opportunity for national and international trade partners to benefit from ‘Preferred Incentive Packages’ which will include dedicated marketing support, dedicated sales support, along with joint road-shows and familiarisation programmes. 

At a time of rising interest in Abu Dhabi on the global arena, ‘Access Abu Dhabi’ gives inbound trade partners a one-stop solution to secure the best terms and support for their annual land and air arrangements to Abu Dhabi, the largest of the seven emirates in the UAE and home to the country’s capital. 

Having recently undergone significant development across all segments of its tourism infrastructure, Abu Dhabi is now better placed than ever to meet the industry’s highest aspirations, leaving them equipped to deliver inspirational results. 

With headline attractions, stunning new resorts, a re-energised commitment to service and delivery excellence, the destination has entered a new era of maturity with an industry eager and ready to carve a niche for itself and deliver beyond client expectations. 

TCA Abu Dhabi and Etihad Airways will work together with wholesalers and tour operator partners to provide fast and tailored solutions for the increasing opportunities for the expanding emirate. ‘Access Abu Dhabi’ provides marketing support from both TCA Abu Dhabi and Etihad Airways, who will work in partnership with many of the world’s leading destination management companies that service the UAE. 

Commenting on the launch of ‘Access Abu Dhabi’, HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi, said: “This new product demonstrates our commitment to our important travel partners and to helping them develop the increasing opportunities held out by our expanding tourism infrastructure and proposition.” 

James Hogan, President and Chief Executive Officer of Etihad Airways, said: “This partnership further demonstrates our confidence that Abu Dhabi is recognized as an exciting travel destination – complete with world class hotels and attractions.  We are proud to be coming together with TCA Abu Dhabi as close partners in this venture, showcasing Abu Dhabi and our airline to the world.”