Preparation for the UAE National Day celebrations are in full swing across the country. The 2nd of December serves as an exciting reminder of the vibrant culture and the musical language that surrounds us. Eton Institute, UAE’s largest training hub, has gone the extra mile this year to create awareness about the Arabic language, the national language of the UAE. Over the National Day weekend, Eton Institute will be distributing 200,000 free Arabic phrasebooks through 3 major supermarket chains, in an initiative to get expats in UAE started on speaking the regional language.
Eton Institute has joined hands with 3 major supermarkets chains, Spinneys, Choithram and Aswaaq, to help spread awareness of the Arabic language over National Day weekend. The Arabic phrasebooks will be handed out to all visiting customers at participating outlets across the UAE, as a gift from Eton Institute on the occasion of UAE National day.
“We are extremely excited to have been able to implement such a huge initiative to spread awareness of the Arabic language and to celebrate UAE National day. This is our way of thanking the country that has provided people from across the globe an opportunity to prosper in their careers and has welcomed them with open arms. Partners like Spinneys, Choithram and Aswaaq have helped us reach residents on a national scale with the message that language is a gift that stays with you for generations to come and to embrace the language that surrounds us,” stated Moaz Khan, Marketing Manager at Eton Institute.
The entire month of November has been packed with celebrations at Eton Institute to mark the 41st UAE National day. Celebrations include a free Emirati Cultural evening on the 28th of November from 6:30pm to 8:30pm, free lessons on Twitter to learn Arabic for an entire month and exceptional discounts on Arabic courses have been announced in celebration of the spirit of UAE. For more details visit www.eton.ac  or call 800 ETON (800 3866) and speak to an advisor.