Al-Futtaim Motors, exclusive distributor of Lexus in the UAE, has announced that it will be a major exhibitor at the 5-day Dubai Motor Show starting November 10, 2011. The region’s largest and most established motoring event, which is renowned for connecting the global automotive industry with motoring enthusiasts and professionals, will be held at the Dubai International Convention and Exhibition Centre.
Saud Abbasi, General Manager for Lexus, Al-Futtaim Motors, said, “We are truly excited and look forward to participating in the Dubai Motor Show. This year, we have more than doubled our usual exhibit space, and have redesigned our stand to better reflect the lifestyle of Lexus”
“This year, Motor Show is exceptionally important, as it will be the platform at which Lexus will reveal its new face. One the first day, we will be previewing one of Lexus’s next generation luxury vehicles, which will set the parameters for all future designs and performance direction.” He continued
He further added: “We promise this year’s showcase to be exceptionally engaging as visitors will not only get to touch and feel our latest line-up but also get a chance to engage with the brand on many sensorial levels. This includes the Lexus Audio Experience featuring Mark Levinson audio system, a Lexus Art Gallery and a Lexus boutique. Visitors will also get the chance to preview the new F-Sport package that will be on offer with IS and CT”
This year Lexus will preview one of its next generation sedan vehicles, which will set the stage for the new direction being adopted by Lexus for its future vehicles. Lexus will also display the newly launched 2012 models of CT, IS, LS, and SUV range. The SUV range will include the upgraded RX and GX while the hybrid models will include the LS and the CT.
A big introduction at this year’s Motor Show will be the F-sport package for the IS and the CT. The F-sport package adds to the Lexus vehicles a more dynamic sport-tuned suspension , racing-inspired sport aluminium pedals and a sport steering wheel trimmed in perforated leather. It also features bold design cues inside and out, including a distinctive mesh grille and larger rear spoiler.
The Audio Experience booth will allow visitors to enjoy the renowned Lexus audio experience within a specially built space featuring Mark Levinson audio systems. The Hybrid Zone will demonstrate to the visitors the technology behind creating responsible powerful luxury vehicles.
Also, exclusively for this year’s show, Lexus will launch F-Sport merchandise including branded golf sets, bathrobes, thermal mugs, T shirts, pens and other desktop items to name a few. These items can only be acquired from the Lexus Boutique housed inside the Lexus stand in Sheikh Saeed Hall 2.
“This is one way of extending the Lexus driving experience beyond the vehicles and taking the brand right to our customers’ personal environments.” Abbasi concluded.