Fifty One East, Qatar’s premium luxury retail chain, dazzled the world’s savviest jewelry connoisseurs at the annual and highly-awaited Doha Jewelry & Watches Exhibition which is currently being held in Qatar at the Doha International Exhibition Centre between the 25th of February till the 3rd of March, 2013.
Fifty One East rolled out its astounding collections from the most distinguished and celebrated names such as Rolex, Boucheron within an exclusive wing - PasqualeBruni, Armand Nicolet, Fabergé Watches, Tudor, Diamanti, B.R.M., Erwin Sattler, Fitzroy London, H. Moser &Cie, Vulcain, FeraudJoaillerie, Franco Pianegonda,GuyLaroche, Jeell, JoelliJewellery, Pandora, TirisiJewlery&TirisiModa, Victor Mayer, Parker and Waterman.
Mr. Bader Abdullah Al-Darwish, Chairman of Darwish Holding, said: "In its 10th edition to date, the Doha Jewelry & Watches Exhibition continues to be a beacon of attraction to those who appreciate the craftsmanship behind this incredible industry. Our brand name Fifty One East has been recognized as the epitome of luxury and the true definition of a world for the savviest and most seasoned experts and enthusiasts.”
“We’re very excited to partake in this year’s DJWE for it has come to be the region’s leading luxury happening bringing together the global leaders and manufacturers of the business. We are also honored to welcome Qatar and the world to our pavilion for them to experience the unique proposition brought forth by Fifty One East: the perfect merge between our rich Qatari culture and the globe’s most respected and impressive jewelry palette.”
Rolex showcased one of its most expensive craft to date, the Submariner Green Emerald Special Edition together with the Oyster Perpetual Yacht-Master, Oyster Perpetual Cosmograph Daytona and Oyster Perpetual Sky-Dweller which were star timepieces at BaselWorld 2012.
Boucheron had on display the renowned Opalescent Serpent Necklace from the 2012 L’Artisan du Réve collection with the serpent representing a pledge of enduring happiness for all Boucheron women. This year, the serpent is re-invented with a modern and striking light combining new materials, colors and technical expertise that make this multiple-wear piece a signature Boucheron creation.Boucheron’s Black and White Quatre collection and Animal collectionwere also a huge draw to many visitors.
Pasquale Bruni’sBon Ton Cloriwas the primary highlight for the brand this year encompassing new, exciting and elegant rings, pendants and earrings forClori, Goddess of Flowers. A crown of diamonds makes up the floral Love amulets with ink quartz and amethysts vibrating with supremacy and passion.
The Doha Jewelry & Watches Exhibition will be the dwelling of the most prestigious jewelry brands from across the globe and is poised to attract thousands of visitors on a daily basis.