Driven by its commitment towards the local community, FINE Hygienic Paper Company launches today “Finee Happiness Truck”, which will tour different areas in the Kingdom with the aim of spreading a smile on the faces of Jordanians.
Throughout a period of eight days, starting Thursday September 13th 2012 until Thursday 20th, 2012, “Finee Happiness Truck” will distribute over 2,500 gifts, toys and Fine products. “Finee Happiness Truck” will visit over 10 different locations in Jordan; mainly: Sweileh, Al Hashmi, Marka, Al Hussein Camp, Ein Al-Basha and Al Baqa’a Camp in Amman as well as As-Salt, Hiteen Camp and Az-Zarqa, Al Koura District and Irbid, Mafraq and Al-Ghor.
On this occasion, Mr. Waseem Nuqul, Levant Area Marketing Manager for Fine Hygienic Paper Company, said: “We are excited about the launch of “Finee Happiness Truck” as we believe that the truck, which fits in well the Finee’s new modernized brand image, will bring happiness and joy to Jordanians wherever it goes. We would like also to confirm how easy it is to draw a smile and bring happiness to people with a simple initiative that reaches out to the target audience at their homes.”
“Through this initiative, we believe that we will have an excellent opportunity in reaching out to the under-privileged families and individuals in different governorates of Jordan drawing a smile on their faces, which is one of FINE Hygienic Paper Company’s goals,” added Nuqul.
Fine Hygienic Paper Company is Nuqul Group’s first industrial operation which was founded in 1958. It specializes in the production and conversion of hygienic tissue paper products such as Fine facial tissues, baby diapers and feminine sanitary napkins. FINE’s pulp raw material complies with the highest standards for forestry products and is the market leader in sterilized tissues through its unique sterilization technology known as "Steripro”.