flydubai, Dubai’s innovative low cost airline, has reached yet another milestone, having become the first airline in the world to show high definition (HD) movies from all six major Hollywood studios.
The airline introduced its In-Flight Entertainment (IFE) system in December 2010 with HD films from Paramount Pictures and Walt Disney Studios Motion Pictures. Now, two years later, the HD debut of The Bourne Legacy from NBCUniversal has brought the full spectrum onboard. flydubai also has HD titles from Warner Bros, 20th Century Fox and Sony Pictures Entertainment.
Ghaith Al Ghaith, CEO of flydubai, said: “From day one, we have aimed to offer our passengers the best in-flight experience and the IFE is a significant part of this. The team has worked incredibly hard to forge relationships with these studios to bring the widest variety of entertainment to flydubai, ensuring our customers have unparalleled choice and viewing quality.”
As the launch customer for the ‘Fiber-To-The-Screen FTTS system by Lumexis, flydubai became the first airline in the world to show HD movies simultaneously to every seat back. The feat was achieved thanks to the system’s fibre optic technology, which provides a much higher bandwidth and faster data transfer than copper networks.
Doug Cline, CEO of Lumexis, said: “We have consistently worked with flydubai, our launch customer, to keep setting new benchmarks. The FTTS system is the most technologically advanced on the market and it brings us great pleasure to support this innovative airline in providing its passengers with the very best in movie quality and choice.”
flydubai offers 25 HD films including new titles The Bourne Legacy, The Dark Night Rises and The Amazing Spider-Man. In total, the airline has 198 movies from Hollywood, Bollywood, Russia and the Arabic film world, in addition to 162 TV episodes, 324 audio albums and 36 games, with more titles introduced every month.
The improved IFE content comes one week after flydubai received two Mercury Awards, which were held in conjunction with the International Travel Catering Association’s exhibition in Abu Dhabi. The airline took home both the Systems and Process Development award along with an additional trophy for Environment / Sustainability in recognition of the benefits of its IFE. In total, through choosing the Lumexis model over a legacy system, flydubai currently saves $2.37 million on fuel and reduces carbon emissions by 7.5 million kilos every year.
Al Ghaith said: “Winning these two awards is a wonderful achievement for us. Our IFE continues to set new standards in the industry, which enhances customer experience while also streamlining processes for our cabin crew. To have received the sustainability award shows that airlines do not have to compromise on service quality to maintain a commitment to reduce fuel burn and associated carbon emissions.”