Ford is the official GITEX Technology Week automotive partner for the fourth consecutive year. This October, the all-new Ford Explorer makes its Middle Eastern debut as Official Car of The Show, featuring a host of segment-exclusive connectivity, driver-assist and safety technologies including the world's first second-row inflatable seat belts.
Ford’s iconic Explorer has been completely reinvented to raise consumer expectations of utility vehicle technology, fuel efficiency, safety, capability and quality. It comes with best-in-class fuel economy, improved driving dynamics, state-of-the-art technology and world-class craftsmanship.
Ford Middle East's managing director, Larry Prein, said: “GITEX is all about pioneering technology being showcased to the region's industry – which is why Ford has been the official automotive partner for the fourth year in a row. Our innovation in automotive technology produces tangible benefits to our customers, and GITEX is the ideal platform for us to debut these class-leading innovations in the Middle East. The all-new Explorer sets again the benchmark in the industry and its category with the world's first inflatable rear seatbelts, Active Park Assist, its new Terrain Management System, MyFord Touch and many more. We are excited to demonstrate these and many more technologies to the show visitors this year.”
From Ford’s acclaimed SYNC voice-activated communications and entertainment system to MyFord Touch driver connect technology, the new Explorer offers innovations that enhance the ownership experience. GITEX visitors coming to the Ford stand in Hall 6 will get the chance to see the all-new Explorer up close and learn more about some of Ford's latest driver connectivity and safety technologies including: the Explorer's new Terrain Management System; Active Park Assist; Second-row Inflatable Seat Belts; Curve Control; MyKey; SYNC; MyFord Touch; BLIS with Cross Traffic Alert; Adaptive Cruise Control with Collision Warning and Brake Support and many more.
For those wanting to experience the new Explorer real-time, Ford will dedicate a special demo area in the Dubai International Convention and Exhibition Centre's Plaza where visitors will have the opportunity to experience the intelligent four-wheel-drive that is redefining the segment.