Lights’, ‘Camera’ and ‘Action’ don’t even begin to describe the spectacular show which unveiled the London 2012 Olympic Games, billed as the UK's biggest-ever live show. As an official worldwide partner of the Olympic Games, Samsung Electronics Co., Ltd is proud to not only be associated with the Games, but also featured in the Opening Ceremony.
Historically regarded as the one of the most spectacular events on earth and seen by more than one billion people across the globe, this year’s extravaganza featured the Samsung GALAXY Note and GALAXY S III as a key part of a dance routine in the show’s celebration.
LOCOG regards both devices from Samsung as brilliant additions to what was a fabulous show “The Samsung GALAXY Note and the GALAXY S III were featured at a very special point in the show. It’s fitting that we’ve been able to use these devices – designed to enhance human communication at an event which connected the whole world”, said Martin Green, Head of Ceremonies.
The devices feature at the end of the first cultural segment that celebrated the invention of the internet and the role it plays in global communications of every kind.
“We are so honored to have been a part of such a special occasion” says Younghee Lee, Senior Vice President and Head of Global marketing at Samsung Mobile. “People from all over the world watched this celebration unfold, whether it be on their TV, PC or smartphone - the smartphone, specifically the GALAXY S III being key as it unlocks a whole new way in which people can watch and participate in the Games”.