GE Healthcare will leverage its participation at Arab Health 2013, the Middle East region’s premier healthcare exhibition and conference, to put the spotlight on the need for more effective and responsive healthcare solutions for a healthier world, through greater public and private sector collaboration.
At the event, held from January 28 to 31, 2013, GE Healthcare will showcase its comprehensive range of healthcare solutions aimed at promoting clinical confidence, patient comfort, productivity, connectivity and patient care. These technologies are designed to complement the region’s efforts to address the rising incidence of lifestyle diseases, covering oncology, cardiology and women’s health.
The Platinum Sponsor of Arab Health, GE Healthcare will also present its diverse portfolio of solutions and service offerings to support the region’s efforts to strengthen healthcare infrastructure and address customer needs.
Maher Abouzeid, GE Healthcare’s President & Chief Executive Officer for the Middle East and Pakistan, said: “Today, more than ever, it is extremely important to give a human touch to delivering healthcare. With the rise of ‘patient power’ in the region, our citizens are aspiring for better quality, more accessible healthcare, and we are focused on working with our partners to develop solutions that meet their requirements.
“This year marks our largest presence at Arab Health with technologies that have been designed to address the challenges faced by the region. The exhibition will serve as a strong platform for us to stimulate discussion among healthcare experts, engage and interact with our customers, and highlight our global ‘healthymagination’ initiative aimed at increasing access to quality healthcare solutions at lower cost.
“We believe that transformational change can be attained in healthcare delivery only by working with our partners. This has always been GE Healthcare’s approach to the Middle East region, where we have a significant partnership base. We are now taking this relationship-driven model to the next level, by engaging them even further in developing meaningful grassroots solutions and initiatives.”
GE Healthcare’s technology showcase at Arab Health builds on the Middle East region’s current focus on promoting an earlier model of healthcare through timely and accurate diagnosis, which helps potentially reduce the rising healthcare bills that the region incurs to address the growing incidence of lifestyle diseases. In particular, the diverse portfolio of GE’s radiology solutions enables quicker and more accurate diagnosis, with a focus on providing new levels of patient comfort, clinical confidence and connectivity.
GE Healthcare’s stand will present its wide range of healthcare solutions, across all specialties, specially highlighting the features and user experience of GE Healthcare’s Positron Emission Tomography (PET CT) technology.
Among the new solutions to be introduced are: the Silent Scan MR* which reduces MR system noise to unprecedented, near ambient levels for improved patient comfort; Centricity PACS and PACS-IW with Universal Viewer that put a wealth of data and clinical insight within radiologists’ reach to improve efficiency and the new SnapShot* Freeze technology which can help significantly reduce coronary motion and overcome the inherent limitation of all hardware-only solutions.
Visit GE Healthcare’s stand at Arab Health at Saeed Hall, Booth #S3B10 at the Dubai International Convention Center. With over 3,500 exhibitors, Arab Health is the world’s longest running healthcare exhibition and congress and is now in its 38th year. About 85,000 visitors are expected to attend the event, from over 140 countries.
GE Healthcare has a significant presence in the Middle East region, led through several public and private partnerships. The company follows a three-pronged approach in addressing the pressing healthcare challenges of the region. This is led by strategic partnerships, innovation and the transformation of healthcare delivery via a sustainable model of care. These three overarching approaches align with GE’s ‘healthymagination’ initiative.