IKEA, the globally renowned Swedish home furnishings chain, has launched its signature annual publication in Kuwait- the ‘IKEA Catalogue 2013’.
The door-to-door distribution this year will cover over 500,000 homes throughout Kuwait and has began yesterday on the 26th of august.
The new catalogue comes with 324 pages of IKEA products, tips and inspiration for a better everyday life at home. It will be distributed in 43 countries with 62 versions and many new features.
Deriving insights from everyday life, this year's IKEA Catalogue focusses on textiles and their importance at home while emphasizing on creativity and how to utilize the new products to decorate a personalized feel to the home .Moreover, IKEA has developed films and interactive features that bring the catalogue to life and provide free home furnishing ideas.
“With this year’s catalogue, we wanted to offer more on how to express and build a home that reflects each and everyone’s personality. What better way to do that except through colorful and inventive textiles that are zestful and filled with promise of new life and its endless possibilities” said Mr. Adel Al-Shamali, General Manager, IKEA Kuwait.
Mr. Al-Shamali added, “The 2013 catalogue is revamped with smart ideas, fun stories and beautiful products that serve as a testament to the past year’s success and the lifecycle it has completed. This is translated through our different ideas both digitally and on paper. For the first time, we have designed films on how to’s and behind the scenes clips, image galleries, and stories from product designers, all in 3D and interactive views.”
Not only that but the catalogue has also been designed bearing in mind sustainable challenges in order to ensure the least negative impact on the environment since IKEA places sustainability and environmental concerns in the forefront of its all of its business.
The catalogue also features an extensive buying guide to help customers around while at the IKEA Store and information on guarantees and services. The daily distribution schedule can be seen on the website or through calling IKEA s customer service at 1 8 40 40 8.
If you haven't received the IKEA ‘Bring New Life to your Home’ Catalogue 2013, you can browse the online catalogue at www.IKEA.com.kw . The catalog will be available at the store for pick up after September 16th.
The IKEA Catalogue has been re-designed and structured to help you shortlist the products you want to buy, with price information that helps you prioritize your shopping within your planned budget. If you have a smartphone or a tablet, then you can download the IKEA application from iTunes App Store or Google play and look for the phone symbol throughout the catalogue and scan the whole page to access the extended content.